DNA Dynamics, Inc. (PK:DNAD) is the parent company of two wholly owned subsidiaries, mobile games and apps developer DNA Studios Ltd and global games publisher DNA Interactive Ltd.
The mobile video games market is a rapidly emerging sector, currently valued at $8bn and projected to grow to $13bn by 2014. The current bumper crop of games – including those for iPhone, iPad and Android platforms – has not only enlarged the games market, but has also pushed it into the mainstream.
Three key opportunities for growth in mobile games development
DNA Dynamics sees three key opportunities:
capitalise on traditional gamers who have been marginalised in this movement into the mainstream
create content for the new breed of casual gamer
develop brands and games that attract both audiences
By operating both development and publishing sides of the business, DNA is extremely well positioned to take advantage.
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