Motor Co (NYSE:F) Launches ‘’ Type Sharing

, , $GM

Ford Motor Co. (NYSE: F) appears to be winning the battle with General Motors Co. (NYSE: GM). Goldman Sachs has weighed in on these 2 Key US auto makers, and the outlook is definitely in favor of Ford.

Analysts raised Ford to from Neutral and the price target was raised to $19 at Goldman Sachs. Ford has a consensus price target of 17.35 and a 52-wk trading range of 13.26 to 18.12.

Goldman Sachs downgraded GM to Neutral from Buy, and the price target was cut to 40 from 47.

An instrumental driver for Ford was a strong growth outlook. The benefits from its pricing, volume and mix are starting to roll in from the F-150 launch, plus a stronger position in .

GM is suffering from weaker guidance in China. This is due to increased competition and rising GM truck incentives.

Last Tuesday, Ford announced that it has started a “Peer-to-Peer Car Sharing” program and a “multimodal mobility” solution. Under the car sharing plan, the company’s credit division is inviting 14,000 US customers in 6 cities and 12,000 customers in London to register to rent their Ford-financed vehicles to pre-screened drivers for short-term use.

Ford’s customers will use a Web-based, mobility app from ride-share company Getaround, while London’s drivers connect through a similar rental system from easyCar Club. The company said that its customers were looking for ways to share the costs of vehicle ownership.

This plan is in the same vein as Uber but with a  twist. And, it is a big step forward for the auto giant in terms of riding this socially progressive wave.

Symbol Last Trade Date Change Open High Low Volume
NYSE:F 15.4 Jun-26-2015 -0.04 15.43 15.49 15.35 20,428,200
Analysis for F: Overall Short Intermediate Long
Neutral (-0.09) Neutral (0.00) Neutral (-0.09) Neutral (-0.18)
Recent CandleStick Analysis
Bearish
Date Candle
24 June 2015 DOJI
22 June 2015 DOJI
Open Gaps
Direction Date Range
Down 17 April 17-2015 15.93 to 15.88
Down 26 March 2015 16.18 to 16.17

Untitled f

Support and Resistance
Type Value Conf
resist. 16.57 4
resist. 16.18 2
resist. 16.06 4
resist. 15.91 2
resist. 15.73 5
resist. 15.59 3
supp 15.32 20
supp 15.11 2
supp 14.79 4
supp 14.46 2
Chart Indicators
Ind. Short Inter Long
EMA VBu Bu N
MACD VBu Be VBe
RSI Bu
TDD Bu
Fibs Bu Be Be
Highs VBe VBe VBu
Lows N N VBe
Trends N VBe N
Stoch. Be
VBu=Very Bullish,    Bu=Bullish
N=Neutral
Be=Bearish,    VBe=Very Bearish

Have a terrific weekend!

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