Norman Frohreich – CEO of Fullcircle Registry Inc. (OTCBB:FLCR)

FullCircle was founded by Mr. Steven Whitten in 1991. Mr. Whitten developed a system that would provide important electronic medical information instantly at the time of need worldwide.

After nine years and thousands of hours, along with capital from numerous individuals and corporations, Steve’s inspiration led to the development and launch of FullCircle Registry, Inc.

FullCircle Registry, Inc. was founded to provide a state-of-the-art system to electronically store and retrieve critical and important documents. Through the use of coded customer IDs’ and PINs’, the system was designed to allow medical personnel to quickly obtain critical information about our customers’ special medical needs, wishes and emergency contact information.

Unfortunately, Steves business model was far in front of the times and it was difficult to market the concept back in 1999 when the programs were launched. In addition, the marketing direction was moving into the institutional arena rather than the individual arena. People were not investing in that protection but it soon became evident that Hospitals, Clinics, and Doctors offices were beginning to participate in electronic medical record storage.

Since that time the situation has changed and it is believed that FullCircle will once again become a participate in electronic medical record storage. Today the system is still flawed in that it is difficult to move medical information from one Hospital to another. The medical record storage industry will need to develop a cloud storage system that can be accessed by all at any time. That service is still far from being complete.

Eventually we expect to re-engage the electronic record storage business. In this event we would move toward the acquisition of that business rather than to incubate that model ourselves.

In 2007 the company was forced to change directions and engaged the services of Norman L. Frohreich to develop a new business model.